How Businesses Are Using TikTok to Reach New Audiences
TikTok’s user base surpassed 1 billion users in the second quarter of 2021. Even more astounding, it was named the year’s highest-grossing app.
TikTok still has a lot of potential for expanding businesses’ customer bases. The platform is also brimming with resources that may assist businesses and content producers to develop and refine their short-form video marketing strategies. Learn how to use TikTok to increase your online reach this year by reading on.
The following are some advantages of branding on TikTok:
Improve the approachability of your brand.
Social media usage has changed dramatically as a result of the TikTok app. On TikTok, unlike Instagram, there is no requirement to produce heavily altered images and videos. Here, you would find information from people and businesses that was distinctly ordinary but incredibly compelling. What does that entail for your brand, then?
You may display your brand’s casual and playful side on TikTok because there is no obligation to seem “perfect.” Users may think your business is more approachable and worth following if you make content that is easy to understand and relatable, like short films and memes.
It has over a billion users.
According to statistics, TikTok has more than one billion active monthly users. This means that there is a very good chance that you can increase your web presence exponentially.
Users of TikTok are randomly directed to sites known as the “For You Page” (abbreviated “FYP”) by the app’s algorithm. Users’ preferences and prior interactions are taken into account since this automates content discovery for them. In other words, even if users of TikTok don’t follow you, your brand may still be visible on their FYP. You may appear in front of potential leads as long as your goods and services are relevant to their interests.
You’d be shocked to learn how much simpler it is to increase your TikTok following than it is to do the same on other websites like Instagram and YouTube. On TikTok, it might only take a few days to do what usually takes months of hard work and expensive advertising.
Determine future leaders
According to TikTok, its user base reflects “different ecosystems of producers, individuals, cultural drivers, and everything in between.” Their claim is that it is easy to find influencers on the app who match the personality of your brand.
In the past, finding the ideal influencer to spread your message required a mad dash through several influencer discovery tools. However, with TikTok, this is possible after a short while of casual browsing. You can easily find an influencer who meets your requirements and needs thanks to its FYP feature.Additionally, it periodically aggregates popular tunes, video effects, and hashtags that influencers could use.
TikTok maker resources
TikTok not only assists marketers in locating influencers but also in the speedy and effective creation of content, from concept to completion. You can use TikTok’s “Creator Tools” to get analytics to improve your strategy, find learning resources through the “Creator Portal,” and grow your audience by using the “Promote” function.
One of the easiest to use video recording and editing tools can be found on TikTok. Within the app, you may rotate, cut, and speed-up or slow-down clips. To present your video exactly how you want, you may also experiment with a selection of stickers, effects, filters, and voice effects.
Hashtags
Without a doubt, the TikTok market is very competitive. You must keep an eye out for popular hashtags to increase the visibility of your material. The platform’s content can be categorized using hashtags. Additionally, they can be clicked on to bring up a large list of associated images and videos.
The good news is that TikTok may propose a list of hashtags while you write your message. You don’t have to use expensive tools to find hashtag or keyword suggestions for your content.
Let’s look at some ways to market your TikTok content to get more views and attract new viewers:
1. Post-event photographs
Have you got anything coming up? Share a few “behind-the-scenes” images and videos from your seminar or event. For those who couldn’t attend your event in person, you can run TikTok LIVE coverage if you’d like.
By including information about the event in the post’s caption, you may take it a step further. You can freely invite other users to attend the next event; post some important takeaways; ask questions; insert pertinent hashtags; and so on. This strategy could help you reach more people and get people excited about your upcoming events.
Here’s Why Your Business Should Start Using TikTok Immediately.
2. Ask questions on the thumbnail and respond in the video.
It’s a fantastic TikTok engagement approach to start conversations about your brand by asking questions. Making a video in which you respond to a frequently asked question is an easy way to accomplish this.
Use a thumbnail of the question you’re about to answer to attract more views. Thumbnails act as the header image for your content, letting visitors know what to expect right away.
3. Show lessons in POV
Have a fresh concept or product in the works? Through POV video lessons, you show your target audience how to use your product or expert services from their perspective. Explain to them the dos and don’ts of maximizing the benefits of your brand’s products.
You can attract potential clients who have never heard of your brand before by emphasizing the issues that your product resolves. You can give “hacks” to your current customers that will help them get the most out of what they’ve bought.
4. Provide followers with an inside look at your corporate culture.
Want to share the culture of your business with your followers? Flex your office space to give them a sense of what it’s like to work there.
To give your followers an idea of what your employees’ usual workdays are like, provide a video tour of your company. Show them interesting things in the workplace to get their attention and show them that they can count on your company to be good and reliable.
Use TikTok Questions if you’re short of ideas for your next TikTok post.
Users can immediately ask questions about your content on TikTok using the Q & A function. You can increase your credibility as a knowledgeable source by answering questions on TikTok’s Q&A site at the same time.
Why Is It a Bad Idea to Avoid TikTok?
TikTok is a great platform for future-proofing your internet presence, whether you’re a startup or an established company. It might hold the secret to boosting the growth of your brand this year with over a billion users and low entry hurdles.
Related articles;