Interested in Rolex? Things you must know about the Rolex watch BRAND
A Rolex is a style investment that says “I’ve made it” like few others.
It’s one of the world’s most well-known symbols of wealth and power, both as a brand and as a product.
But Rolex’s universality doesn’t mean uniformity.
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How to Choose the Right Rolex for You and Buy It Wisely
This article will be very detailed because I want to provide you with the ultimate approach to understanding and purchasing your first Rolex. It’s something I’ve produced that you may download and use whenever you want.
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Why a Rolex?
Their basic case designs and restricted band options make them the world’s most recognizable watches. Even non-watch nerds recognize them and their power.
RBC Capital Markets revealed that 12.3 percent of wealthy Americans (household incomes of over $100,000) plan to buy a Rolex.
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Reputation
The Reputation Institute named Rolex the world’s most reputable company in 2019.
Watches were tools before they were luxuries. The Submariner (1953) was the first watch to be waterproof to 100 meters.
Rolex checks its timepieces. This means that all Oyster Perpetual diver watches are tested to see how well they work at pressures up to 25% higher than the rated depth for each watch.
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Precision
Rolex is the first company in the world to earn a Chronometric Precision certificate. All Rolex movements are now chronometer-certified. They also test the cased-up watch daily for +2/-2 seconds.
In-House Build
Rolex is one of the few watchmakers that manufactures practically all components in-house, including the metals. It has its own gold refinery and makes unique alloys.
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History
When you buy a Rolex, you’re buying a piece of history.
Rolex Watch History
In 1905, Hans Wilsdorf and Alfred Davis established Wilsdorf & Davis in London.
1908: Hans Wilsdorf creates a translatable and appealing brand name. “Rolex,” a nice genie said afterwards.
In 1919, Rolex relocated to Geneva, Switzerland, where it remains today. It was in the 16th century when Calvinists banned jewelry. Out-of-work jewelers in Geneva had to work with watchmakers to get back into business.
A waterproof watch was invented in 1926 and approved by the first British woman to swim across the English Channel.
Rolex Mercedes-Benz Glize Mercedes-Benz
Rolex bought a full-page ad in a British newspaper to promote Mercedes Gleitze.
Rolex created the Oyster Perpetual in 1931.
In 1945, Rolex created the Datejust, the first date watch.
In 1945, Wilsdorf restored thousands of confiscated Rolexes to Allied POWs who used them in the Great Escape.
In 1953, Edmund Hillary and Tenzing Norgay became the first men to set foot on the summit of Mount Everest. Their Rolex Explorer is named after them.
Challenger Deep, 10,911 meters below sea level, receives a custom-made Rolex.
In 1963, Rolex created the Cosmograph Daytona.
1970s: The “Quartz Crisis” decimates the Swiss watch industry. Rolex keeps creating mechanical watches, markets its heritage and workmanship, and becomes an 80s yuppie brand.
2. Rolex watchy-related terms
Case—the watch’s “body” that holds the internal mechanisms. Not only that, but almost all Rolex watches have solid screw-down casebacks instead of snap-on or externally screwed casebacks.
The crown on the side winds and stops the watch and adjusts the time and date. A Rolex crown is watertight and stamped with the crown logo.
The translucent, convex crystal that covers the watch’s face. Rolex has been employing synthetic sapphire since the 1970s.
bezel—the case’s outer round ring. The flutes on some Rolexes were used to screw the bezel on, rotate the bezels, and now they’re just for looks.
A bracelet is a metal band to wear the watch on. A Rolex bracelet typically has a hidden “crownclasp” that makes it appear limitless.
Lugs are the projecting edges of the watch that connect it to the bracelet.
Each Rolex model has a reference number that tells the year, version, and caliber.
movement or caliber) – the watch’s internal mechanism.
Some complications, such as the extra dials of a chronograph, do more than tell time (displaying hours, minutes, and seconds).
luminescent paint on the hands and numerals.
The watch’s mainspring is a metal coil. Its steady unwinding tightens it and rotates the gears.
A watch’s balance wheel swings to split time evenly.
The escapement controls the energy passage from the spring to the balancing wheel.
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Rolex Terminology
These are non-Rolex-produced parts that do not have fake Rolex trademarks or hallmarks.
The early Rolex Perpetual models had a thick case to house the oversized mechanism.
An unseen clasp or crownclasp is a clasp hidden behind the links of a bracelet, making it appear seamless.
This is a small magnifying glass that Rolex invented. It helps you see the date better.
When a diver resurfaces, the HEV allows gases to escape from the watch case (or else the crystal will pop off as the gases decompress).
rolex-sea-dweller-escape-valve
Only the sea-dweller has a helium escape valve (pictured).
Waterproof timepieces from the 1920s were called “Oysters” by Rolex founder Hans Wilsdorf. used in numerous Rolex model names.
A perpetual movement makes a weight inside the watch move back and forth, which keeps it in tension.
The reference number on every Rolex details the materials and construction of that model and version. Yellow gold is 8, white gold is 9, steel is 0, platinum is 6.
At 6 o’clock is the serial number, an identification unique to that watch.
Instead of the jerky tick-tock movement of conventional timepieces, “sweeping movement” refers to the movement of the second hand rapidly “ticking” at around 5-8 times per second.
That is a Rolex watch for you.
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