Driving targeted traffic to a company’s website is a major challenge. The best product or service in the world won’t do you any good if you don’t have a lot of traffic to your website or business.
You can always pay for traffic to your site if you have an unlimited budget. This can really help you grow your audience. When it comes to getting traffic, the reality is that most new brands don’t have unlimited funds to pay for it.
Also: How to increase your site’s traffic; part 1
To be successful in today’s online world, you need more than just good content if you want to build a successful web property. Spreading the word is essential if you want to grow your business or sell more of your product.
Increasing your website’s traffic isn’t difficult, but most of the advice available is industry-specific or prohibitively expensive. That’s why we came up with this list of easy ways to boost your website’s traffic and, as a result, increase your profits as well.
Check also: How to Make Your Business Brand Popular
Hold a contest.
Strategic contests to raise awareness can be beneficial to a variety of businesses, including clothing brands, firms, and tech startups. Social media platforms like Instagram, Pinterest, and Facebook are frequently used to spread the word about contests.
While planning your contest, you should make it easy for your readers to spread the word by email, social media, or text message.
Don’t overpromise and under-deliver if you want to avoid creating an unnecessary PR problem.
Read also: LEARN HOW TO MOVE FROM EMPLOYEE TO AN ENTREPRENEUR
Make a lead magnet and give it away.
A lead magnet is something you give away in exchange for someone’s email address, such as an eBook, report, or additional information about your product or service.
Lead magnets are a great way to drive traffic because they allow you to create valuable content that your readers will be eager to share with others.
Lead magnets that do their job well will leave a lasting impression on both new and returning readers. Examples of lead magnets for a variety of industries:
If you run a construction company, make a list of the 27 most important tools.
Give five advantages of working with a high-quality consultant over a less expensive one if you’re a consultant.
If you’re a fashion label, share a sneak peek at next season’s hottest looks.
It’s time to repurpose and repurpose your old content.
We all know how much time and money we put into creating content for our businesses. As a first step, make sure to strategically reuse your old content.
Work with leaders and influencers to form strategic alliances.
In order to get your website noticed, you need to connect with the right companies and influencers in your field. Instagram, Snapchat, and Pinterest are great places to use them because they’re visual.
The following are a few pointers to help you get started:
Let them know if you’ve mentioned them in your content via social media or email when you do so. They’re likely to spread the word about your content to their own followers, resulting in an increase in traffic for your site.
It’s important to take a long-term approach when building relationships with other influencers in your industry. Always try to find a solution that both parties can benefit from.
If you’re a clothing or product manufacturer, look for top influencers in your target demographic and offer them a free product in exchange for a review on their social media platforms. Follow the FCC’s influencer marketing guidelines to the letter.
related: LEARN THE 5 MAGIC PILLARS OF SUCCESS
Using Quora, post answers to questions.
Quora is one of the most popular online communities for asking and answering questions. In addition, because of the platform’s size, you may be able to use it to boost traffic to your website. In the process of answering questions about your industry and linking to your website, you are providing real value to people while simultaneously increasing your brand’s awareness.
The following are a few of the many advantages of using Quora:
• By researching popular questions and topics, you can learn which pieces of content in your industry are performing well—information you can use to create better content.
Answering questions about your business or market on Quora is a great way to boost organic search traffic. Make sure your Quora profile is properly linked to your website and other relevant information, such as social media accounts.
Quora’s best feature is the ability to answer multiple questions with a single piece of content. Using old content that you’ve already used in the past is a great way to ensure that you don’t waste your time. Keep your content up-to-date whenever possible.
A strong call to action is essential.
Even if you have a beautiful design, a well-written team page, and a fantastic product, your site visitors will leave if you don’t have clear calls to action throughout the site (or buy your products.)
When you have a strong call to action, your audience is more likely to become invested in your brand and spread the word about it.
Make an examination.
A quiz is a fun way to increase traffic and learn more about your audience at the same time, but it won’t work for every industry or niche.
A few suggestions tailored to the fashion industry
What are the environmental costs associated with the production and distribution of clothing?
If you’re a shoe company, put together a fun quiz about the history of shoes to promote your brand.
If you’re a lawyer, write a quiz to see if your readers are aware of some common legal misunderstandings. •
Get your thinking caps on. Expect a shock when you see the final results. Make a fun quiz and people will share it on social media and by email.
A podcast is a great way to get your message out there.
When it comes to connecting with your target audience, podcasting has long been a “top trend,” but there’s still a lot of room for growth. Listenership for podcasts has been on the rise recently, and this trend is expected to continue as more platforms make podcasts available.
Producing a podcast necessitates a significant time and energy commitment, but the payoff is that it attracts your target audience. We can expect a steady rise in the number of podcast listeners as more and more podcasting platforms are launched.