1. Make use of a computer-generated set.
What can you do to stimulate the interest of a real estate buyer? Use a virtual staging website to give them a sneak peek at what the house or property looks like. Using an online staging service saves you both time and money. According to 2018 research, 85 percent of staged homes sold for more than upstaged homes.
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2. Experiential marketing is another option.
If you use experiential marketing, your customers will be more interested in your products or services. Promote your home by hosting an open house, a tour of the neighborhood where you’re selling, or a seminar to educate prospective buyers about the buying process.
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3. Work with small businesses in the area.
Make use of your local connections to market your listings by partnering with boutiques, home decor showrooms, and coffee shops to host open house events. Set up pop-up stores throughout the house as a novel method to entice potential customers to your open house.
As a result of this, you can engage with the local companies in the area and offer homebuyers discounts on their purchase of items.
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4. Spend money on Instagram advertising campaigns.
The social media platform Instagram is a great way to connect with potential homebuyers as well as advertise your offerings. A paid promotion of your most stunning photographs will allow them to be seen by even more people.
With Instagram advertisements, you can choose your target demographic, budget, and the sort of post you want to use (such as an image, video, or carousel). To make sure your posts are seen by the people you want to reach, utilize specific hashtags.
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5. Using drone photography is a great way to get a unique perspective.
Using a drone, capture the outside and surroundings of the residence. Drones, like HouseLens or Sold by Air, can help you get the perfect picture.
Use photos to add a sense of excitement to your listings. Virtual tours and walkthroughs can benefit from the addition of video footage to demonstrate outside features such as patios and swimming pools.
You don’t have the skills in drone photography to show off your clients’ properties to their full potential? Residential and commercial real estate photography services such as Drone Base have thousands of photographers across the world who specialize in both types of photography.
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6. Sign up for a Zillow account.
With more than 188 million monthly visitors, Zillow gives your business the opportunity to be seen by a large number of potential customers. Zillow has put out a step-by-step guide on how to create your own profile. Sharing your listings with a big audience and connecting with potential clients increases the possibility of getting a new customer through your profile.
7. Asking for references is a good idea.
Friends and family refer 41 percent of sellers who use a real estate agent.If you haven’t done so already, you should start.
A few months after a buyer moves into their new house, send an email to inquire about how they’re doing and ask for a reference.
Is it starting to feel like home?
I’m glad to hear you’ve found a place you love! I’m delighted to have been able to assist you with the purchase of your new home.
We worked well together, and I had a great time. I’d be honored to deal with any of your friends or family members who are interested in buying or selling a home in the region. Next week, I’ll be having a happy hour where I can meet individuals and discuss the current state of the market. “
Several real estate agents offer to host a housewarming party for their new clients, including potential purchasers in on the festivities.
8. Make a video of your own work.
In the world of real estate, the impact of video is undeniable. There is no need to shell out hundreds of dollars. Video can be a way to stand out from the crowd, whether you make a professionally produced video with client testimonials or use video software to record a message from your laptop pitching your services to a potential client.
9. Co-hosting a webinar is another option.
Put up a real estate website to let potential buyers and sellers in your area know what’s going on in your market. Organize a webinar with a local lender, title company, or even your favorite staging service to help people who are thinking about buying or selling a house.
You could, for example, team up with a local home improvement service to conduct a webinar on the top five most valuable improvements that sellers can make to their homes to increase their selling prices. Depending on where you live, these changes and tastes can have a big impact on what you can and can’t sell.
10. Gather and display customer testimonials, if possible.
It’s a great idea to use your previous clients as a source of credibility in your real estate marketing. If a sale goes well, touch base with the customers you helped and get a paragraph-long blurb speaking to how helpful you were.
Once you have that content, along with those clients’ permission to project it, put it on your website, so prospects can get a real understanding of how well you’ve previously served people in their position.
11. Make use of traditional advertising mediums.
While the real estate market hasn’t been exempt from the rising tide of digital transformation, some old-school marketing tactics can still play into an effective real estate marketing strategy. More traditional media, like print advertisements and billboards, often provide a big-time boost to real estate agents’ marketing efforts.
12. Make your website mobile-friendly.
This point is pertinent to any business person that maintains a website, and real estate agents are no exception. You want your web experience to be as seamless as possible. Prospects shouldn’t have to deal with a clunky, “desktop condensed onto a phone screen” mobile site when they want to learn more about your business.
13. Make active use of social media profiles.
Maintaining an active, engaging social media presence is one of the best ways to frame yourself as a trusted advisor for prospects, generate interest, and connect with potential clients. Join local Facebook groups, and answer relevant questions that arise in them—and take similar strides on other platforms like Twitter and LinkedIn.
You can also share helpful content with your followers. One way or another, establish yourself as an authority in your space by demonstrating that you know what you’re talking about. Prospective clients want to connect with real estate agents that understand the practice, their niche, and their areas of expertise; show that you have a grasp on all of those with your social media presence.
14 Keep an email newsletter.
One way to keep yourself at the top of potential clients’ minds is by staying in active touch with them via a newsletter. Send them relevant content, report on local real estate news, and update them on listings in their area. It doesn’t have to be particularly complex or extensive — just enough to keep them thinking of you by letting them know you’re staying up on trends in your local market.
16. Create a stand-out business card.
Printing solid, visually appealing business cards is one of the best ways real estate professionals can get their brands out and demonstrate professionalism. Business cards are easily distributable and can help you capitalize on any in-person interactions you have with potential clients. They’re essentially micro-marketing resources—and serve as instant calls to action for any prospect conversation.
17. Produce video walkthroughs.
Modern consumers are receptive to immersive experiences, especially when it comes to getting to know potential homes they might buy. If you’re selling or leasing properties, conducting thorough video tours of them and posting those clips with your listings can add a degree of credibility and intrigue to your real estate marketing.
18. Purchase brand swag.
People love free stuff—from keychains to mugs to pens to can koozies and beyond—so if you have the opportunity to provide swag like that, you should take it. It’s an excellent way to get your brand out and keep your services top of mind when attracting and retaining potential clients.